Canada posted an informational bulletin for licensed producers discussing the restrictions on cannabis advertisements and the corresponding penalty for non-compliance. Canada’s Food and Drug Act (FDA) prohibits advertisements for food or drugs as a treatment or cure for certain diseases published by the government. In addition, labeling and advertisements must not produce a false impression as to the product’s character, value, quantity, composition, merit or safety.
Licensed producers should seek guidance from local counsel to ensure that advertisements and labeling comply with the FDA as penalties can range from $250,000 to $5,000,000, or to a term of imprisonment ranging from six months to two years, or to both.
Advertising Prohibitions on Cannabis – Information Bulletin