The California Bureau of Cannabis Control announced an educational campaign that is focused on moving consumers away from the growing illegal cannabis market. The campaign called #Get weedwise educates consumers and unlicensed cannabis businesses on the dangers associated with the illegal market.
The consumer campaign educates health conscious consumers about the importance of buying tested products from a licensed retailer in order to avoid products contaminated with foreign objects, fecal matter or heavy metals. The campaign is also asking consumers to provide regulators with information about illegal cannabis activity.
The campaign also reminds illegal cannabis businesses about the risks associated with engaging in unlicensed sales activities including the confiscation of products and cash.